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Capturing the listening experience with Spotify Performance

I was an illustrator for the creative team tasked to produce  CRM and Performance creative to grow Spotify's free and paid subscriber following from 2021 through 2024.
 
Our main goal was to create compelling visuals that capture the ever evolving culture of listening. For each quarter between 2021 through 2024, I created an average of 5-10 unique assets, distilling concepts with creative and art directors, to production with motion designers. Below are some of the work I concepted and produced. 

© Anna Cruz 2025. All Rights Reserved.

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