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ANNA CRUZ
VIZZ:
Living with more ease and freedom
Lenz Therapeutic premiered their new product, VIZZ, a once-daily prescription to treat age-related blurry near vision.
We partnered with icon herself: Sarah Jessica Parker on a consumer campaign that makes the little daily inconveniences of presbyopia relatable. Treated in SJP's classic witty and sharp walk-and-talk style, she introduces VIZZ as the lifestyle product to live life with ease, confidence, and freedom.
Our team handled the creative from concepting, pre-production, shoot day to media delivery which included, CTV spots, social vignettes, and programmatic placements.
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