ANNA CRUZ
Calling Salt Lake like we see it: It's Sweet.
Salt Lake defies expectations in the best way. With all its charm, character, and ease, the name 'Salt' doesn't quite capture the magic. So we decided to build a campaign that called Salt Lake like we see it: It's Sweet.
Our creative broke away from a polished, overly curated tourism ad style to offer something more interesting and full of personality. To capture this distinct tone, we partnered with Salt Lake local and co-creator for quirky comedies such as Nacho Libre and Napoleon Dynamite—Jerusha Hess. From casting offbeat characters, gently saturated color grading reminiscent of a perfect summer day, to a sweetly nostalgic track, we produced two campaign videos that perfectly portrayed a true Salt Lake Vacation.
Our campaign creative spanned 2 CTV spots, social content, digital OOH, and display ads shown throughout the US.
