PROJECT:

HELZBERG DIAMONDS

CTV Spots​​​

 

Four evergreen CTV spots built on a simple idea: real love, told honestly, outshines anything polished. Unscripted, testimonial-style interviews with real couples, individuals, and intergenerational families.

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ROLE:

Art Direction, Production Design,

Post-Production​

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CREATIVE TEAM:

CD Allison Leu

AD Anna Cruz

Copy Reilly Dunn

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"The outcome is honestly emotional. Our brand expression is so genuine, we are going to stand apart from the rest." 

- HELZBERG PRESIDENT