ANNA CRUZ

Helzberg recently underwent a significant rebrand with the aim to broaden appeal beyond just diamonds and modernize the brand to attract younger customers. Supporting this new brand platform and identity, our team created four evergreen spots that offered a fresh, storytelling perspective, prioritizing emotional honesty over polished perfection.

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We captured candid, honest, testimonial-style interviews that featured a diverse cast of real couples, individuals and intergenerational families. Our art direction was stripped down at the studio, with soft-hued backdrops and simple seating, allowing the focus on conversation and connection.

 

What we ended up with? Real, authentic moments, showcasing many forms of love with Helzberg at the very center of it all.