PROJECT:

VIZZ CAMPAIGN

CTV, Display, Paid & Organic Social

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We launched VIZZ, a once-daily prescription eye drop for age-related blurry near vision (presbyopia), with a CTV spot starring Sarah Jessica Parker. The idea: to introduce VIZZ as the product to keep you clear, confident, and in the moment.

 

 

ROLE:

Concept, Art Direction,
Design System, Delivery​

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CREATIVE TEAM:

ECD Carla Del Porto

AD Anna Cruz

Copy Jess Jetter

Design Laith Safa

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RESULTS:

552M+ impressions

786.5K site visits

1M+ vials sold