PROJECT:

DOOR TO MOM'S HEART

Social​​​ Campaign, Display, Paid

 

For Mother's Day, DoorDash reminded everyone that being present is the ultimate gift. With flowers from DoorDash in hand, we "delivered" people to their moms through a social-first ecosystem that spanned heartwarming surprise reunions, podcast interviews, and a fun Tiktok AR Lens. All crafted to make you smile (or cry).

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ROLE:

Design Lead, Concept, Art Direction Assist​

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CREATIVE TEAM:

CD Ro Otamendi

AD Justine Requa

Design Anna Cruz, Ambar Petro​​​​​

Edit Jake Wojenski

Motion Andrew Timosca

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RESULTS:

400K flower deliveries
$22.3B in flower sales 
36M impressions