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PROJECT:

VISIT SALT LAKE

CTV, OOH, Display, Social​​​

 

To invite visitors for Salt Lake's summer seasons, we decided to call Salt Lake like we see it: It's Sweet. With the help of writer, director, and Salt Lake local Jerusha Hess (that's right!) we captured the perfect quirky summer vacation.

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ROLE:

Concept, Art Direction, Design Direction, Delivery​

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CREATIVE TEAM:

CD Ro Otamendi

AD Anna Cruz

Design Vika Tarasevich​​​​​

© Anna Cruz 2026. All Rights Reserved.

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